Antwerp Calling

September 11, 2006

Madonna does the hood, laughing all the way to the bank

Filed under: Antwerp, Belgium, Billboard, Celebrities, Madonna, Marketing, Photography, advertising — Peter @ 10:50 am

Madonna recently became the face for H&M, the Swedish retail clothing chain with 1900 stores in 22 countries. I’m not a customer, finding their clothing kind of bland, with little or no distinctive flavour or style.

I was slightly (very slightly) surprised watching a huge Madonna H&M billboard in a poor, rather run-down part in Antwerp-North. She’s famous, filthy-rich and has it all. Why degrade yourself on a 25m (75 feet) billboard in a run down part of town, somewhere in Europe?

BTW: don’t you love the fake English accent Madonna has been cultivating recently? Kind of sad and pathetic, for someone with an amazing musical legacy.

madonna_antwerp_9_11_2006.JPG Madonna billboard, Antwerp, Sep 9, 2006

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