
Within a couple of weeks, this blog will have reached 500,000 readers. A joyous moment I will celebrate by over-dosing on Belgian chocolates, an experience you can share by mailing me a print-screen if you happen to be reader #500,000.
Nevertheless, I”m experiencing the slow but persistent emergence of doubt about the value of personal “user generated content” (like in blogging) from the viewpoint of me, the author. After two years I often feel like I’ve become an unpaid copywriter & photographer.
Not that I ever wanted or needed to earn one cent through blogging, but still, being an inspired author covering a multitude of subjects regarding Antwerp, I used to put in a lot of time and effort, with currently only rising numbers of anonymous drive-by visitors in return. Visitors who just devour my content and click “next blog” 20 seconds later.
Many bloggers with a consumptive audience have already switched to alternative and more personal, more interactive social media like Facebook, with blogging slowly becoming a one way street I’m increasingly uncomfortable with.
At present I’m taking a yet undefined break – I’m still pondering the issue, looking at the options and will decide how to proceed when I return (“an Antwerp picture blog” was suggested, as I own thousands of shots), but I do wonder if anyone feels or has felt the same.
Much like in “Video killed the radio star”, Facebook (and Twitter, and all the other Web 2 networking sites) has been killing off countless local Antwerp blogs this year. I was stunned counting the sheer number of fellow bloggers who no longer bother to post, since Facebook is a much easier medium, providing a personalized, targeted audience, fast comments & lots of interaction. Are you still blogging?





I’d love to meet you. Don’t run now: it’s all quite simple and I’d like to explain.






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